AI search and GEO guides
Long-form, grounded explainers on AI crawlers, GEO, and how AI search products actually evaluate web pages.
- AI visibilityRead guide
AI crawlers explained: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended
A grounded guide to the user-agents behind ChatGPT, Claude, Perplexity, and Google's AI surfaces, what they actually do, how robots.txt affects them, and how to choose a sensible policy.
- GEORead guide
GEO vs SEO: how generative engine optimization is different
Classic SEO optimizes for ranking in a list of links. GEO optimizes for being extracted, summarized, and cited inside an AI-generated answer. The overlap is real, the new requirements are real too.
- GEORead guide
GEO checklist for AI search readiness
A short, opinionated checklist for making a page findable and citable by AI search products. Use it as a pre-launch pass and again after publishing.
- IndexingRead guide
Indexability checklist before publishing a page
A short, boring list you can run through before asking Google to index a page. It catches most of the avoidable indexing bugs.